THEIR REALITY
CITY LIFE & SMOG
Due to increasing air pollution and urbanization a high percentage of the global population live in cities like this. A daily life where you constantly concern about health issues related to air pollution. There is an increasing need for systems the help the consumer to make their living space to a safe place for the whole familly. This is where they can relax and stop worrying about the outside - this is there sanctuary.
THE OFFER
PURE SCANDINAVIAN AIR
Electrolux want to increase the living standard for this large quantity of people. Allowing them to be welcomed home to a balanced climate, perfectly clean floors and confidently clean air. So that they can be reassured of a healthy and invigorating home environment helping them to enjoy the moments that matter the most. Think if everybody had the chance to experience what we experience everyday being out in the nature in Sweden - pure Scandinavian air.
The Electrolux Ecosystem is a home care system that monitors and controls your indoor air quality and climate. In the Eco System app you have everything gathered in one place. You get an easy overview over all you products and can control them. When you buy a new product it is easily added to the system. Just with a click.
AIR PURIFIER
With simple shapes communicate the multi angle cleaning possibilities. Himalya will clean from all angles and that’s why its shape is symmetrical in top view which also allows the user to place it seamlessly everywhere in the room.
NATURAL TO ITS CONTEXT
MATERIALS THAT BELONGS TO YOUR HOME
The air purifier is the new piece of furniture in your home, but much more intelligent and effective than a furniture. It makes sure the air stays fresh and healthy. It has a natural position close to where people spend the most time. Often standing next to the sofa in the living room or next to the bed in the bedroom. It has materials and design details that are inspired by the furniture and other objects that it will live sid
CUSTOMIZE THE DESIGN WITH
LEGS THAT MATCH YOUR INTERIOR
With the modular design it’s being easy to think about all sorts of partnership This opens up a whole new world when the consumer actually can design a unique solution and also upgrade over time.
This project.was carried out when I was working full time as a designer for Electrolux and all rights belong to the company.
