Welcome. I'm a freelance creator.

I span from product design to art direction. Through structured design thinking methodology I make your visions come alive. Scroll to explore further.

WELLBEING ECO SYSTEM
The Electrolux Ecosystem is a home care system that monitors and controls your indoor air quality and climate. The familly of products collaborate to reach a high level of wellbeing where ever on the planet you live. This case demonstrate just a small glimpse of the full scope due to confidential reasons.
PURE F9
Electrolux have for many years owned the stick cleaner market. However, today there is stronger competition and many players to compete with. This project was carried out in order to launch the first cordless main cleaner and increase the reputation as the number one vacuum cleaner brand on the market.
CAMERA PITCH
Hasselblad has for a long time been an icon of craftsmanship and finest camera technology. The goal of this pitch was to focus on the company’s core values and bring back the strong identity and impact that the brand once had on the global market.
MOBILE LIFESTYLE
The scoop of this project was to make the life easier for young professionals living a mobile life. The result is a laptop bag that makes it easy to stay connected where ever you are. It started as a school project at Art Center and was then further developed.
MASTER 7
There is an growing competition around products that increases the cooking experience by connectivity. The aim for this project was to create our first connected blender that could guide the user through every step in order to reach an optimal result.
URBAN FARMING
The aim of this Master Thesis Work was to design a concept which facilitates for new experiences in the future kitchen environment. The result is Misto which enabling urban farming no matter where you are living.
SERVICE USER EXPERIENCE
Servicing of products is an important part of the total Husqvarna Construction Products business. The aim of this project was to help Husqvarna Construction Products strengthen the brand identity on the market, regarding service and repair, and increase the profitability by making the service business even more efficient.
BRAND IDENTITY
GOODS FOR GOOD
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